BLUE BUNNY
Fun-light-en-ment: The state of mind where your inner fun is released from boredom.
SPOTIFY
I had a lot of fun on this project. I was tasked with concepting, writing, and leading the production while ignoring a few telemarketing calls along the way.
MUSIC VIDEO
Blue Bunny asked my partner and I to make a video to promote new products during an annual Wells Ice Cream conference. Turns out this wasn’t a one-hit wonder and went on to be used for all sales meetings with national grocers— it even won a Grammy (in my dreams).
I’ll never forget this experience. Yes, because the lyrics are still stuck in my head and yes, because it was when everyone began working from home due to the pandemic. But, I like to think it’s because I remixed a Fergie hit and the first time I led a singer during a VO record.
SOCIAL
On Instagram and Facebook we filled users’ feeds with loads of deliciousness. And Funlightenment.
For Pinterest we brought Funlightenment to people’s boards by targeting our consumers’ interests.
Art Director: Cassidy Schultz
Copywriter: Colleen Coppin